Theory presents its Winter 2025 lookbook, a series of editorial images captured in a minimalist studio setting. The collection focuses on clean silhouettes and texture, moving from structured tailoring to fluid evening wear.
Photographer Stefano Ortega collaborates with art director Caroline Gendron and stylist Tonne Goodman to execute the campaign. The work features hair styling by Edward Lampley and makeup by Fulvia Farolfi, captured under soft, even light to maintain a consistent aesthetic across the featured portraits and full-length shots.
