Theory
Theory Spring 2025
Brand
ProjectTheory Spring 2025
Date
Mar 2025
Description
Theory presents its Spring 2025 campaign, an editorial series that leans into the brand’s signature minimalist aesthetic. The collection features model Jeenu Mahadevan, captured in a clean, monochromatic palette that emphasizes the silhouettes of relaxed-fit tailoring. Photographer Giovanni Corabi utilizes soft, even natural light to define the composition, working alongside stylist Jason Rider to maintain a neutral, vertical framing style.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Pure White
Background
Textured Backdrop
Context
Lookbook
Associated creatives
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