Theory: Theory Spring 2025
Brand
Date
Mar 2025
Description
Theory presents its Spring 2025 campaign, an editorial collection focused on minimalist design and clean silhouettes. The imagery features model Jeenu Mahadevan captured against a neutral textured backdrop, highlighting the season's relaxed-fit tailoring. Photographer Giovanni Corabi employs soft, even lighting to emphasize the collection's structure, working with fashion editor and stylist Jason Rider to curate the look. The project utilizes vertical framing to maintain an understated, precise aesthetic.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Pure White
Background
Textured Backdrop
Context
Lookbook
Associated creatives
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