Theory

Feb 2024

Theory presents its Spring 2024 editorial, a series of portraits that lean into a minimalist aesthetic through clean lines and structured tailoring. The campaign features a versatile wardrobe of monochrome sets, trench coats, and sharp suiting, captured against neutral and warm textured studio backgrounds. Photographer Sarah Blais employs soft, directional lighting to emphasize the fabric quality and silhouettes. Art direction by Becca Thandi Halev and styling by Sasha Kelly unify the collection’s focus, with makeup by Emi Kaneko providing a refined, understated finish. Featuring model Joshua Seth, the work utilizes vertical compositions and clean studio settings to maintain a contemporary editorial feel.

Editorial, Vertical, Minimalist, Clean

Soft Light

Designer Fashion

Editorial