Theory: Theory Pre-Fall 2025
Brand
Date
Jun 2025
Description
Theory presents its Pre-Fall 2025 collection through a series of commercial and editorial portraits. Shot against a neutral grey seamless backdrop, the campaign utilizes soft lighting to emphasize the textures of the apparel, ranging from structured knit maxi dresses to relaxed button-down separates. The project features photography by Tess Ayano, with fashion styling provided by Elissa Santisi. The imagery adopts a clean, minimalist aesthetic, incorporating playful props and candid moments to present the garments in a modern, straightforward context. The production includes hair by Tamas Tuzes, makeup by Grace Ahn, and set design by Andy Harman.
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