Theory
Our signature double-pleat pant, styled three ways
Brand
Date
Sep 2024
Description
Theory explores the versatility of its signature double-pleat pant through an editorial series that showcases the garment styled in three distinct configurations. The project features photography by Caroline Gendron, capturing a clean and focused aesthetic that highlights the silhouette. With fashion styling by Esther Matilla and makeup by Dan Duran, the series leans into a refined, editorial sensibility. Casting for the campaign was led by Julia Lange and Sivan Currie, featuring model Summer Thompson.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Color
Camel
Jet Black
Background
Black Seamless
Context
Advertising Campaign, Lookbook
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