Theory: New Arrivals
Brand
Date
Nov 2023
Description
Theory presents New Arrivals, a fashion editorial campaign showcasing contemporary outerwear and structured staples. Captured against a variety of urban textures, including weathered brick and concrete, the project leans into a minimalist aesthetic to highlight garment construction and fabric detail. The imagery utilizes soft natural light and analogue film techniques to create a clean, consistent visual narrative across the collection. The production features photography by Bella Newman, with fashion editing and styling by Chloe Grace Press. The campaign features modeling by Charlie Nishimura and Zhong Mei, with hair styling by Rubi Jones and makeup by Sena Murahashi.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Context
Lookbook
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