Theory

Nov 2023

Theory presents their latest New Arrivals collection through a series of fashion editorial portraits set against urban backdrops. Photographed by Bella Newman, the campaign highlights the brand's focus on tailored silhouettes, knitwear, and contemporary outerwear. Stylist Chloe Grace Press maintains a clean, minimalist aesthetic throughout the project, utilizing natural light to emphasize fabric textures and structured garment details. Hair stylist Rubi Jones and makeup artist Sena Murahashi provide a subtle, polished finish to the look, with modeling from Charlie Nishimura and Zhong Mei. The imagery leans into a clean editorial style with select shots utilizing analogue film techniques.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Lookbook