The Y
The Y’s Early Learning Centre (ELC)
Brand
Date
Apr 2026
Description
The Y’s Early Learning Centre campaign presents a live-action look at a child’s daily routine within a childcare environment. The footage moves through both indoor and outdoor spaces, capturing moments from arrival to collaborative group activities. Directed by Shenay Frazer, the project documents the interactions between toddlers and educators, highlighting sensory play and creative stations. The visual approach leans into a documentary aesthetic with a clean, warm palette that maintains a focus on early development milestones.
Style
Documentary, Vertical, Warm, Clean
Color
Charcoal
Pure White
Beige
Context
Social Media / Short Form Video
Associated creatives
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