Victoria's Secret
The Wicked Collection
Brand
ProjectThe Wicked Collection
Date
Sep 2026
Description
Victoria's Secret showcases its latest lingerie offering with The Wicked Collection, a campaign centered on intricate lace design and vibrant studio aesthetics. The imagery leans into a saturated palette, utilizing warm lighting and soft pink and purple gradients to anchor the visual identity. Photographer Dan Beleiu leads the production, working alongside fashion stylist Dione Davis. The shoot features models Adriana Lima and Hyunjoo Hwang, with costume design by Adam Selman. Technical precision is provided by set designer Matt Jackson, hair stylist Sonny Molina, and makeup artist Jezz Hill, completing the polished commercial look.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Lingerie & Underwear
Background
Gradient
Context
Advertising Campaign
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