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Model wearing a dark lace bra and a matching purple floral choker against a gradient pink and purple background.
Model Adriana Lima posing in a plum bra against a purple gradient background with arms raised.
Model Hyunjoo Hwang wearing a dark purple lace bra against a pink gradient background for Victoria's Secret.
Model wearing a black lace bra against a pink gradient background for Victoria's Secret
Model Adriana Lima in a mauve bra wearing heart-shaped earrings against a bright pink background
Model wearing a dark lace bra and a matching purple floral choker against a gradient pink and purple background.
Model Adriana Lima posing in a plum bra against a purple gradient background with arms raised.
Model Hyunjoo Hwang wearing a dark purple lace bra against a pink gradient background for Victoria's Secret.

Victoria's Secret The Wicked Collection 2026

About

Victoria's Secret showcases its latest lingerie offering with The Wicked Collection, a campaign centered on intricate lace design and vibrant studio aesthetics. The imagery leans into a saturated palette, utilizing warm lighting and soft pink and purple gradients to anchor the visual identity. Photographer Dan Beleiu leads the production, working alongside fashion stylist Dione Davis. The shoot features models Adriana Lima and Hyunjoo Hwang, with costume design by Adam Selman. Technical precision is provided by set designer Matt Jackson, hair stylist Sonny Molina, and makeup artist Jezz Hill, completing the polished commercial look.

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