The Outset
product shoot
Apr 2024
This product shoot for skincare brand The Outset focuses on clean, minimalist visual storytelling to highlight the tactile qualities of their formulation range. Captured by Karen Epstein Photography & Motion, the campaign utilizes soft, diffused lighting and macro photography to emphasize the viscosity and textures of the brand's clay masks, serums, and cleansers. The imagery integrates commercial digital graphics, layering typography and promotional call-to-actions directly over high-key studio setups. By pairing product photography with concrete surfaces, botanical shadows, and water elements, the work maintains a consistent, premium aesthetic suitable for e-commerce and social advertising. The series leans into a clean, minimalist approach to articulate the brand's regimen, using high-key lighting to accentuate packaging details and natural product ingredients.
Vertical, Commercial, Clean
Soft Light
Skincare
