The Outset: product shoot

Apr 2024

The Outset product shoot presents the brand’s skincare lineup through a series of commercial still-life assets. The campaign emphasizes product texture and minimalist packaging, utilizing soft light and macro photography to highlight formulas such as the Purifying Blue Clay Mask and daily moisturizers. By combining clean, high-key studio visuals with tactical typography, the imagery maintains a consistent aesthetic across digital promotional graphics and e-commerce layouts. Photographer Karen Epstein Photography & Motion captures the brand's regimen through varied compositions, ranging from high-angle product arrangements to detailed close-ups that emphasize viscosity and hydration. The project leans into a clean, minimalist style, with tactile elements like botanical shadows and water droplets framing the skincare bottles.

Vertical, Commercial, Clean

Soft Light