Dr Ostad Skincare

Oct 2025

Dr Ostad Skincare’s latest multi-platform campaign for web, e-commerce, social, and print channels presents the brand’s product line through a clinical and precise visual lens. The creative execution, led by photographer and videographer Karen Epstein Photography & Motion, relies on a clean, minimalist aesthetic to emphasize product packaging and formula consistency. The series of images and video assets utilize controlled studio environments, ranging from soft lighting to sharp, directional hard light to define textures. Macro techniques and high-key compositions are employed to highlight the tactile qualities of the skincare range, from the specific weave of facial pads to the viscosity of creams and serums. The campaign documentation focuses on the intersection of commercial product presentation and scientific form.

Commercial, Clean

Skincare

Advertising Campaign