The North Face Urban exploration spring summer 25 2025

Description

A vertical diptych captures model Denetric Malope outdoors on an elevated staircase under daylight. The upper frame presents a rear view focused on the loose drape of a short-sleeved petrol blue collared shirt tucked tightly into tailored black trousers with a leather belt. The lower frame shows a low-angle front portrait of Malope gazing downward against a pale blue sky dotted with clouds, standing behind a painted metal staircase railing. The composition highlights structured utilitarian menswear and clean outdoor tones.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Context

Advertising Campaign