The North Face
The North Face Japan
Sep 2024
The North Face Japan presents a Fall/Winter 2024 collection, captured in an editorial campaign that merges technical apparel with natural environments. Through an observational lens, the series highlights the brand’s Urban Exploration line, balancing utility-focused layering with quiet, botanical settings and modern architectural backdrops. Photographed by Nikki McClarron, the imagery emphasizes tactile textures and clean, minimal composition. Stylist Shotaro Yamaguchi leads the look, supported by hair styling from Yu Nagatomo and makeup by Takenaka. The campaign utilizes natural light throughout, occasionally incorporating an analogue film aesthetic and macro details to focus on the organic relationship between the garments and their environment.
Editorial, Vertical, Clean
Natural light
Lookbook
