The North Face: The North Face Japan

Sep 2024

The North Face Japan presents its Fall/Winter 2024 'Urban Exploration' collection, a fashion campaign that juxtaposes technical apparel with organic environments. Photographed by Nikki McClarron, the series employs editorial techniques to highlight the intricate textures and functional design of the garments, ranging from utility jackets and fleece layers to durable accessories. The imagery moves between macro botanical studies and architectural outdoor portraiture, grounding the collection in a tranquil, naturalistic aesthetic. Styling by Shotaro Yamaguchi, with hair by Yu Nagatomo and makeup by Takenaka, emphasizes a clean, layered look that integrates seamlessly into both modern urban settings and serene landscapes. The campaign utilizes natural light and subtle analogue film textures to underscore the tactile quality of the collection.

Editorial, Vertical, Clean

Natural light

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