The North Face The North Face Japan 2024

Description

This macro editorial image captures a single, clear water droplet resting in the center of a wide, vibrant green lotus leaf. Additional overlapping leaves frame the composition in soft focus, creating a natural botanical environment with visible veins and textures. Clean typographic elements overlay the frame, including Urban Exploration on the left and Fall Winter 2024 on the right, accompanied by The North Face logo in the lower right corner. The lighting is soft and natural, emphasizing the organic forms and dewy textures of the foliage. This campaign piece was photographed by Nikki McClarron with styling by Shotaro Yamaguchi, hair by Yu Nagatomo, and makeup by Takenaka.

Style

Editorial, Vertical, Warm, Minimalist

Techniques

Macro, Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Forest

Context

Advertising Campaign