The North Face
Warmth
Brand
ProjectWarmth
Date
May 2026
Description
The North Face 'Warmth' campaign highlights the functional versatility of the brand's performance apparel through a series of outdoor excursions. Set against mountainous terrain, the film documents a group of friends transitioning from quiet, stationary moments around a vehicle and campfire to active exploration across snowy landscapes. Produced by GREATERGOOD, the piece leans into a cinematic aesthetic using drone footage to capture the scale of the environment. The production balances intimate social connection with outdoor action, emphasizing the gear's utility in varying conditions.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Drone footage
Industries
Outdoor & Performance Apparel
Color
Navy
Jet Black
Pure White
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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