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Brand
The North Face
ProjectMore than a Jacket :60

The North Face More than a Jacket :60 2026

Associated creatives

GREATERGOOD
GREATERGOODProduction

Tags

elderly asian manelderly man putting on jacketasian manelderly manred and black jacketred jacketwinter jacket

Description

This commercial video for The North Face titled More than a Jacket explores outdoor heritage and personal memories across generations. The spot opens with an elderly Asian man putting on a red and black winter jacket inside a rustic cabin before transitioning through vintage photographs and snowy mountain landscapes. Directed by GREATERGOOD, the film captures various individuals engaged in winter sports, hiking, and mountaineering while wearing technical outerwear. The cinematography blends warm indoor lighting with cool, expansive outdoor vistas of snowy peaks and wooded trails.