The New York Times: S Shuttle Takeover - All In

Aug 2023

The New York Times takes over the S Shuttle transit line with an immersive experiential campaign that transforms the commuter experience. This large-scale activation features exterior branding applied to subway cars combined with custom interior installations designed to engage passengers in a transit environment. Captured through live-action technique, the project utilizes cinematic framing to highlight the scope of the takeover. The imagery spans maintenance depots and operational carriages, where industrial lighting emphasizes the interplay between the subway's metallic surfaces and the new thematic graphics and props. The production highlights the scale of the transit-based media execution across both external and internal touchpoints.

Horizontal, Action, Cinematic

Transport Hub

Brand Film / Corporate Video