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The New York Times: Sneakers

Brand
The New York Times
Date

May 2023

Description

The New York Times explores the intersection of global culture and contemporary journalism in this fast-paced montage, 'Sneakers.' Produced in collaboration with Droga5 London and BONAPARTE, the project bridges diverse subjects, from the evolution of athletic footwear to the urgency of climate change and developments in aviation. Drawing on an editorial storytelling approach, the piece integrates a range of archival photographs, graphic illustrations, and modern motion graphics. The visual execution utilizes a live-action technique to weave together disparate journalistic threads, resulting in a dynamic, clean aesthetic that navigates multiple cultural and geographic contexts.

Style

Documentary, Horizontal, Action, Clean

Techniques

Slow motion

Industries
Digital Media & Publishers
Context

Brand Film / Corporate Video

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