The New York Times S Shuttle Takeover - All In 2023

Description

This video captures The New York Times S Shuttle takeover project, featuring exterior branding on subway cars alongside customized interior installations. The footage pans through maintenance depots and themed passenger carriages decorated with unique thematic graphics and props. Natural and industrial lighting illuminates the metallic train surfaces and station walls, highlighting the large-scale experiential campaign. The sequence concludes with wide and medium shots of the branded transit experience created by The New York Times.