The New York Times: 'The Truth Is Essential: Life Needs Truth'

Jan 2023

The New York Times explores the indispensable role of journalism in daily life through its campaign, 'The Truth Is Essential: Life Needs Truth.' Developed by Droga5 New York, the project utilizes a dynamic collage of documentary footage and expressive portraiture to connect global events with individual experience. The film, produced by Somesuch US, employs a clean, live-action technique interspersed with slow-motion sequences. By weaving together urban landscapes, natural settings, and urgent news imagery, the edit highlights the intersection of narrative reportage and personal observation. Additional credits include High Five for media services, Method Studios New York for post-production and VFX, and Wave Studios NY for sound design.

Documentary, Horizontal, Action, Clean

Slow motion

Brand Film / Corporate Video