The New York Times: State of the Times

Apr 2024

The New York Times presents State of the Times, a comprehensive corporate brand identity and event design project. The aesthetic centers on clean graphic typography and a refined color palette, utilizing minimalist motion graphics and layered editorial print elements to establish a cohesive visual presence across digital and physical touchpoints. Developed in collaboration with graphic designers Jessi Brattengeier, CC Studio, and Corduroi, the project encompasses everything from event signage and ambient environmental design to promotional outdoor campaign assets. The execution leans into a professional, airy atmosphere, balancing natural light with structured, bold layouts that feature across posters, digital motion sequences, and event collateral.

Horizontal, Warm, Clean, Commercial

Natural light