The New York Times
State of the Times
Apr 2024
The New York Times presents the "State of the Times" brand initiative, a multi-channel campaign covering event design, editorial graphic assets, and motion graphics. The project translates the publication's identity into a cohesive physical and digital environment, utilising clean typography, minimalist layouts, and a warm, vibrant colour palette across environmental branding and promotional posters. The visual execution relies on sharp, architectural lines and high-contrast editorial design. From the wheat-pasted urban displays to the internal auditorium presentation, the campaign is grounded in a polished aesthetic. Graphic design for the project was led by Jessi Brattengeier, CC Studio, and Corduroi, who developed the repeating typographic patterns and multi-panel layouts used throughout the event series.
Horizontal, Warm, Clean, Commercial
Natural light
Digital Media & Publishers
