ProjectState of the Times
State of the Times 2024
Associated creatives
Tags
Description
A series of State of the Times 2024 promotional posters are wheat-pasted across a long black construction fence on a sunny urban sidewalk. The colourful poster series features repeating typography in purple, blue, green, and brown colourways against the dark background. Above the fence, neutral-toned buildings rise into a clear sky under bright daylight. The street level includes concrete paving tiles, a metal rail, and a modern streetlamp fixture on the left. This outdoor campaign project was created for The New York Times by designers Jessi Brattengeier, CC Studio, and Corduroi.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light, Spray paint / graffiti
Industries
Digital Media & Publishers
Context
Out of Home (OOH)