The Honest Company
It's Time to Get Honest
Brand
ProjectIt's Time to Get Honest
Date
Jun 2026
Description
The Honest Company campaign 'It's Time to Get Honest' frames the category of personal care through a lighthearted lens, utilizing candid bathroom scenarios to highlight products like flushable wipes. Developed by agency Zambezi, the project leans into a humorous narrative approach that prioritizes a relatable, fast-paced rhythm. The visual execution relies on saturated color grading and sharp flash lighting to maintain a bright, high-energy aesthetic across a series of vignettes. By integrating live-action techniques with animated sequences, the commercial delivers a direct focus on product utility within everyday environments.
Style
Humorous, Vertical, Commercial, Saturated, Warm
Techniques
Flash
Industries
Cosmetics
Color
Forest Green
Camel
Jet Black
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.