Project Rock: Every Side of Strong - Sanctuary
Brand
Date
Jan 2025
Description
Project Rock’s commercial spot, titled 'Every Side of Strong - Sanctuary,' features Dwayne Johnson in a candid reflection on personal grounding. The film captures the contrast between the stillness of rural life and the focused intensity of physical training, juxtaposing quiet moments at a lakeside and on a farm with high-impact scenes in an industrial gym. Directed by FIN Studios with creative work by agency Zambezi, the spot employs a cinematic, live-action technique to explore resilience. The visual execution relies on natural lighting and a muted, earthy colour palette to maintain a raw, honest atmosphere throughout the piece.
Style
Horizontal, Cinematic, Warm, Raw
Industries
Color
Navy
Charcoal
Background
Road
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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