The Future Factory
Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2023
Description
DutchScot delivers a comprehensive brand identity for The Future Factory, establishing a visual system defined by bold kinetic typography and high-contrast color blocking. The project scales across various mediums, from motion graphics featuring fluid animations to printed corporate collateral. The identity leans into minimalist principles, utilizing a vibrant palette of purple, mustard yellow, and cream. Graphic elements incorporate repeated, curved, and interlocking text to create a rhythmic, structured aesthetic that carries through digital UI designs and physical merchandise, such as branded canvas totes.
Style
Horizontal, Commercial, Graphic, Clean
Color
Pure White
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