The Dutch State Lottery
New year's Eve Draw
ProjectNew year's Eve Draw
Date
Dec 2024
Description
The Dutch State Lottery’s New Year’s Eve Draw campaign centres on a character-driven narrative set within a domestic environment. The film utilises warm indoor lighting and naturalistic colour grading to establish its tone, following a protagonist as he moves through his home. Developed by TBWA NEBOKO and produced by Pink Rabbit, this commercial employs a live-action technique to anchor the narrative in a familiar, cinematic setting.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Gambling
Color
Camel
Jet Black
Medium Grey
Background
Hallway
Context
TVC / TV Commercial
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