The Dutch State Lottery: New year's Eve Draw
Date
Dec 2024
Description
The Dutch State Lottery presents the New Year's Eve Draw, a commercial film capturing a character-driven narrative set within a domestic interior. The work centers on a man preparing for the holiday, with the production leaning into warm indoor lighting to establish a naturalistic atmosphere. Produced by Pink Rabbit, the project features creative work from TBWA NEBOKO and Men in Green. The film incorporates a cinematic live-action technique, supported by post-production and visual effects from Crabsalad and Ambassadors. Audio and sonic identity for the campaign were developed by Amp.Amsterdam // The Sonic Branding Company.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Camel
Jet Black
Medium Grey
Background
Hallway
Context
TVC / TV Commercial
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