Apple captures the artistic development process behind its latest animated campaign in this behind-the-scenes documentary. The feature focuses on the work of artist Hebru Brantley, documenting his transition from initial sketches and character designs to the final execution of physical paintings and illustrations.
Directed by Melina Matsoukas with cinematography by Bradford Young, the piece offers a candid look at the creative collaboration in a studio setting. It highlights the technical process of character creation through a live-action technique, blending lifestyle framing with clean, slow-motion sequences.
