BOK Financial
The Dark
Brand
ProjectThe Dark
Date
May 2026
Description
BOK Financial’s corporate campaign, The Dark, focuses on professional financial dialogue set within a clean, modern office environment. The production uses a live-action technique to capture a conversation between two colleagues, emphasizing a corporate aesthetic through crisp interiors. Directed by creative lead Callie MacDonald, the project utilizes natural light to maintain a grounded tone throughout the commercial film. The horizontal format centers on workplace interaction, prioritizing a polished look suited for professional banking communications.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Banking
Color
Medium Grey
Beige
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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