Chanel
Always Show Up - Back Seat
Brand
ProjectAlways Show Up - Back Seat
Date
May 2026
Description
Chanel presents Always Show Up - Back Seat, a commercial film capturing a candid conversation within the interior of a pickup truck. Set against the backdrop of expansive agricultural fields, the live-action production focuses on the interplay between two individuals framed by the vehicle’s cabin. The project utilizes natural light to emphasize the realistic interior textures of the truck. The visual approach prioritizes a clean, cinematic aesthetic that centers the narrative on the dialogue between the characters as they navigate their setting.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Mass Market Automotive
Color
Charcoal
Camel
Context
TVC / TV Commercial
Associated creatives
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