Chanel
Always Show Up - Back Seat
Brand
ProjectAlways Show Up - Back Seat
Date
May 2026
Description
Chanel’s Always Show Up - Back Seat commercial captures an interior dialogue between two individuals set against the backdrop of an agricultural landscape. This live-action project prioritizes a clean, grounded aesthetic, focusing on the realistic details of the truck’s cabin and the natural interaction between the two men. The spot utilizes natural light to frame the encounter, emphasizing a minimalist visual approach. Callie MacDonald oversaw the creative direction and production for the project.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Mass Market Automotive
Color
Charcoal
Camel
Context
TVC / TV Commercial
Associated creatives
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