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Chanel

PHARM Dog USA -- Channeling Good
Brand
Chanel
ProjectPHARM Dog USA -- Channeling Good
Date

Jun 2026

Description

Chanel’s documentary project, PHARM Dog USA – Channeling Good, profiles the work of Jackie Allenbrand, founder of the organization dedicated to supporting agricultural workers with disabilities. Through an authentic lens, the film highlights the daily operations of life on an American farm, focusing on the collaboration between farmers and working dogs. The production team, featuring creative direction from Callie MacDonald and production support from townsend hurst, captures rural environments through a lens of cinematic clarity. The footage utilizes natural light to depict livestock management and mechanical processes within a working farm setting, leaning into a documentary aesthetic.

Style

Documentary, Horizontal, Cinematic, Warm

Techniques

Analogue / film, Natural light

Color
Crimson
Navy
Background

House

Context

Documentary

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