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Chanel

PHARM Dog USA -- Channeling Good
Brand
Chanel
ProjectPHARM Dog USA -- Channeling Good
Date

Jun 2026

Description

Chanel presents PHARM Dog USA: Channeling Good, a documentary project that captures the realities of agricultural life for farmers navigating physical disabilities. The film follows Jackie Allenbrand, founder of the organization, as she discusses the distinct challenges faced by workers within the American farming community. The production, developed with agency and creative input from Callie MacDonald and production support from townsend hurst, leans into an authentic, observational perspective. By documenting a working farm environment, the project utilises natural light and a cinematic, warm aesthetic to frame rural life and the partnership between farmers and their working dogs.

Style

Documentary, Horizontal, Cinematic, Warm

Techniques

Analogue / film, Natural light

Color
Crimson
Navy
Background

House

Context

Documentary

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