Chanel’s campaign video, "Always Show Up," shifts focus from the brand's usual runway aesthetic to a grounding documentary-style narrative. Set within a sprawling agricultural field, the film features two farmers inspecting young crops under clear, open skies.
Produced with creative input from Callie MacDonald, the project utilizes natural light to capture realistic textures of soil and dense foliage. This live-action piece leans into a clean, documentary approach to convey the subjects' interaction with the land.
