Chanel
Always Show Up
Brand
ProjectAlways Show Up
Date
May 2026
Description
Chanel’s Always Show Up campaign takes a documentary-style approach to agricultural life, focusing on the connection between hands-on labor and the land. The film features two farmers navigating an expansive cornfield, with the visuals leaning into warm tones and natural light to capture the tactile reality of the environment. Captured in a live-action format, the narrative prioritizes observational detail, from the textures of the soil to the foliage within the rows. The project was developed with production support from Callie MacDonald.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Grocery
Color
Forest Green
Nude / Sand
Off-White
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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