Chanel
Always Show Up
Brand
ProjectAlways Show Up
Date
May 2026
Description
Chanel’s campaign video, "Always Show Up," shifts focus from the brand's usual runway aesthetic to a grounding documentary-style narrative. Set within a sprawling agricultural field, the film features two farmers inspecting young crops under clear, open skies. Produced with creative input from Callie MacDonald, the project utilizes natural light to capture realistic textures of soil and dense foliage. This live-action piece leans into a clean, documentary approach to convey the subjects' interaction with the land.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Grocery
Color
Forest Green
Nude / Sand
Off-White
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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