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The Black Tux

Brand Identity
Brand
The Black Tux
ProjectBrand Identity
Date

Jul 2025

Description

Alright Studio developed a comprehensive brand identity for The Black Tux, a project within the fashion sector that establishes a cohesive visual system. The work balances structured graphic design with editorial photography to define the brand's aesthetic presence. The identity encompasses typography, logomark development, and digital application guidelines, anchored by a refined, minimalist design approach. The system utilizes clean layouts and vector-based assets to articulate brand attributes across diverse touchpoints, from web interface design to environmental signage. Through the integration of natural light and polished editorial photography, the brand’s menswear collections are presented with a focus on tailoring and formal aesthetics. The execution relies on precise typography and a neutral color palette to maintain visual clarity.

Style

Clean

Techniques

Typography

Color
Jet Black
Context

Advertising Campaign

Associated creatives

Alright Studio
Alright StudioGraphic Design
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