Logo

OffBall

Brand Identity
Brand
OffBall
ProjectBrand Identity
Date

May 2025

Description

Alright Studio developed a comprehensive brand identity system for OffBall, a digital sports publication platform. The project spans visual identity design, editorial layout, and motion graphics, characterized by a minimalist approach to content organization and text hierarchy. The studio balances vintage sports photography with contemporary design elements, utilizing grainy textures and halftone patterns alongside clean, structured UI frameworks. The brand identity leans into a versatile typographic language, ranging from bold, distressed logomarks to modular editorial layouts. Through motion graphics and 3D render/CGI mockups, the project demonstrates how OffBall functions as a responsive digital ecosystem, integrating sports culture with modern editorial design principles.

Style

Horizontal, Commercial, Clean

Techniques

Motion Graphics

Context

Brand Film / Corporate Video

Associated creatives

Alright Studio
Alright StudioGraphic Design
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