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The Attico

Fall 2024 'Bags' Ad Campaign
Date

May 2024

Description

The Fall 2024 campaign for The Attico serves as a masterclass in modern fashion editorial, seamlessly blending high-end accessory design with surrealist art direction. Under the vision of creative directors Gilda Ambrosio and Giorgia Tordini, the collection takes center stage through a series of striking visual narratives that prioritize texture and unexpected juxtaposition. Captured with precision by photographer Theo Liu, the images feature model Gabbriette Bechtel moving through spaces punctuated by large-scale, whimsical sculptures—ranging from glossy ants and giant pears to dark bronze seals. The photography leans into a mix of crisp natural light and calculated studio strobe techniques, creating an atmosphere that feels both grounded and dreamlike. Stylist Georgia Pendlebury creates a deliberate tension between the sleek, metallic finishes of the handbags and the tactile, voluminous nature of the apparel, while set designer Manon Everhard builds an environment where brutalist architecture meets playful, oversized art. Whether the model is mid-leap against a concrete facade or posing with a high-contrast zebra-print bag, the imagery remains rooted in editorial minimalism. This campaign successfully moves beyond standard product photography, instead presenting the bags as essential, sculptural components within a larger, highly curated aesthetic world that champions both fluid movement and sharp, geometric design.

Style

Editorial, Editorial, Commercial, Commercial

Techniques

Natural light, Natural light

Industries

Bags & Accessories, Bags & Accessories, Fashion, Fashion

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