The Attico

Apr 2026

The Attico 2026 beachwear collection campaign is a masterclass in contrasting the sleek, high-octane polish of luxury fashion with the raw, untamed textures of the Mediterranean. Captured by photographer Maxime La with precise fashion styling by Georgia Pendlebury, the campaign leans into a cinematic, editorial aesthetic that feels both voyeuristic and highly curated. Featuring model Adele Aldighieri, the visuals seamlessly bridge the gap between high-fashion sophistication and a candid, sun-drenched lifestyle. From volcanic rock faces and weathered stone colonnades to quiet, gingham-clad restaurant settings, the imagery utilizes dramatic natural light to emphasize the interplay between the collection's metallic, reflective fabrics and the rugged surfaces of the urban and coastal environment. Designers Gilda Ambrosio and Giorgia Tordini anchor the collection in a bold, unapologetic visual language, characterized by high-cut silhouettes, zebra-print platform sandals, and vivid color-blocking. The project expertly utilizes various techniques, including high-contrast flash photography and fluid, editorial lifestyle composition, to capture a modern vacation mood. By framing the models within ancient architectural arches or against the stark geometry of industrial shutters, the campaign creates a tension between the garments' deliberate modernity and the timeless, earthy backdrop. This is a vivid exploration of summer escapism that feels rooted in authentic, unposed moments while maintaining the sharp, aspirational edge expected of a premier luxury fashion house.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion