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The Attico

Fall 2024 Ad Campaign
Date

Nov 2024

Description

For The Attico Fall 2024 campaign, creative directors Gilda Ambrosio and Giorgia Tordini lean into an aesthetic of raw, urban sophistication that feels both immediate and timeless. Captured through the lens of photographer Winter Vandenbrink, the imagery masterfully translates high-fashion luxury into the gritty rhythm of a city environment. Stylist Georgia Pendlebury curates a series of ensembles—ranging from textured leather jackets and sequined skirts to slouchy suede boots—that thrive under the harsh, directional play of natural light. By utilizing street-style photography as a foundation, the project avoids the sterility of a studio, opting instead for a dynamic portrait of movement against backdrops of subway tiles, crosswalks, and weathered stone. The editorial focus is anchored by an emphasis on tactile surfaces, where the grainy finish of suede and the structured lines of leather handbags become central characters alongside the models. This, combined with a deliberate lifestyle approach, creates a narrative where the clothing feels lived-in and authentic rather than purely performative. Through the strategic use of sharp contrast and depth of field, the campaign successfully bridges the gap between high-end design and everyday grit. It is a masterclass in modern fashion storytelling, proving that true luxury is best realized when it is allowed to exist in the real world.

Style

Editorial, Lifestyle

Techniques

Natural light

Industries

Luxury Fashion Houses, Fashion

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