The Art of Craft Elliott Power - EE ‘Freedom’ 2025

About

Director Elliott Power explores the nuances of filmmaking and his approach to creative direction in this feature for The Art of Craft. The production offers a look at his process, contrasting intimate interview segments with behind-the-scenes footage to frame his perspective on narrative depth within British commercial work. Produced with the support of Art Practice and Saatchi & Saatchi London, the piece leans into a clean, documentary-style aesthetic. The cinematography utilizes an analogue film technique to ground the conversation in a tactile, domestic setting, emphasizing the technical execution behind his storytelling.