Tetley Tea
The Uncomfortable Cup
Brand
ProjectThe Uncomfortable Cup
Date
Jun 2026
Description
Tetley Tea presents The Uncomfortable Cup, a brand campaign focused on tactile storytelling and intimate domestic framing. The project leans into an analogue film aesthetic, utilising warm lighting and a distinct monochrome palette to heighten the sensory experience of the product. Through soft-focus cinematography, the piece captures a quiet moment within a kitchen setting. The execution highlights the artisanal nature of the ceramic vessel while maintaining a documentary-style approach. Showpony led the creative development for the project.
Style
Documentary, Horizontal, Monochrome, Warm
Techniques
Analogue / film, Natural light
Industries
Beverages
Color
Camel
Beige
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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