Tetley Tea: The Uncomfortable Cup
Brand
Date
Jun 2026
Description
Tetley Tea presents 'The Uncomfortable Cup,' a documentary-style campaign that explores tactile engagement and domestic ritual. Captured with an analogue film aesthetic, the cinematography employs warm lighting and soft focus to highlight the physical relationship between the viewer and the ceramic subject. The project leans into a monochrome palette and natural light to create an intimate atmosphere within the kitchen setting. Creative production was led by the agency Showpony.
Style
Documentary, Horizontal, Monochrome, Warm
Techniques
Analogue / film, Natural light
Industries
Beverages
Color
Camel
Beige
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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