State Government Victoria
Lets Get Better
Jun 2026
The State Government Victoria campaign, 'Lets Get Better,' is a cinematic public awareness initiative addressing the systemic complexities surrounding women's health. Developed in collaboration with creative agency Showpony and production house TRUCE, the project documents diverse lived experiences through a series of intimate vignettes. The film transitions between domestic settings and clinical environments, capturing moments of individual reflection and dialogue. Utilizing natural light and desaturated colour grading, the visual execution maintains a grounded, contemplative tone throughout the live-action sequences.
Horizontal, Cinematic, Desaturated, Warm
Analogue / film, Natural light
Public Awareness
Living Room
Advertising Campaign, TVC / TV Commercial
