State Government Victoria: Lets Get Better
Date
Jun 2026
Description
State Government Victoria’s campaign, Lets Get Better, addresses systemic challenges within women's health through a series of intimate, grounded vignettes. Developed alongside agency Showpony, the project navigates both domestic and clinical settings to foreground individual experiences with the healthcare system. The execution relies on live-action techniques and natural light, utilizing desaturated colour grading to maintain a contemplative atmosphere. By centering on moments of quiet reflection and direct dialogue, the cinematic narrative provides a measured look at the patient experience.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film, Natural light
Industries
Public Awareness
Color
Jet Black
Navy
Beige
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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