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Fuze: The Flavour for Every Fan

Brand
Fuze
Date

Jun 2026

Description

Fuze introduces its latest beverage campaign, 'The Flavour for Every Fan,' a series of commercial spots that lean into energetic, live-action storytelling. The project captures varied social interactions across diverse settings, from local barbershops to public transit, emphasizing product integration through a rhythmic, fast-paced edit. Developed by WPP’s Open X and VML US, the work utilizes warm natural lighting and vibrant colour grading to establish a high-energy aesthetic. Production was handled by Scouts Honour, with post-production and VFX expertise provided by Shauna Lane, Alter Ego, and Eileen Meng. The soundscape was composed by TA2 Sound + Music.

Style

Horizontal, Action, Cinematic, Warm

Techniques

Natural light

Industries
Beverages
Color
Royal Blue
Pure White
Background

Set-dressed

Context

TVC / TV Commercial

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