Tchibo: Poem
Brand
Date
Jun 2026
Description
Tchibo’s 'Poem' commercial captures intimate, everyday domestic scenes, framing family life and quiet moments through a lens of human connection. The film moves from a couple on a rooftop at dusk to close-up shots of coffee preparation, grounding the narrative in domestic realism. Produced by GREATERGOOD, the spot relies on an aesthetic defined by its Super 8 film style and natural lighting. With a desaturated colour palette and soft focus, the production emphasizes texture and atmosphere to articulate the brand's presence in the food and beverage sector.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Natural light, Super 8 / 16mm
Industries
Color
Jet Black
Navy
Beige
Background
Rooftop
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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