Tchibo
Poem
Brand
ProjectPoem
Date
Jun 2026
Description
Tchibo’s 'Poem' is a cinematic campaign that explores quiet, domestic intimacy through a series of vignettes. The narrative captures candid moments of connection, ranging from a rooftop evening at twilight to scenes of family life, underscored by recurring macro shots of coffee dissolving into liquid. Produced by GREATERGOOD, the project employs a desaturated color palette and analogue film aesthetics to maintain a reflective tone. The work leans into a cinematic visual language, utilizing moody lighting to bridge the gap between human experience and the product itself.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film
Industries
Beverages
Color
Navy
Jet Black
Background
Rooftop
Context
Brand Film / Corporate Video
Associated creatives
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