Tchibo: Poem
Brand
Date
Jun 2026
Description
Tchibo’s 'Poem' campaign is a cinematic film project that explores themes of intimacy and connection through a series of vignettes. Produced by GREATERGOOD, the spot transitions between quiet city settings and domestic interiors, centering on grounded, human-led storytelling. The narrative leans into a moody atmosphere, utilizing desaturated color grading and analogue film aesthetics to maintain a reflective pace. Throughout the sequence, macro cinematography captures the preparation of coffee as a recurring visual motif, bridging the individual moments depicted on screen.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film
Industries
Beverages
Color
Navy
Jet Black
Background
Rooftop
Context
Brand Film / Corporate Video
Associated creatives
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