Taco Bell: Taco Bell Bliss (Primo Burrito)
Brand
Date
Apr 2024
Description
Taco Bell leans into a surreal aesthetic for its latest campaign, 'Taco Bell Bliss,' focusing on the Primo Burrito launch. The commercial highlights the chicken enchilada and loaded taco varieties through a dreamlike fantasy landscape, featuring grassy hills and floating cloud formations. The visual sequence integrates 3D render/CGI techniques, showcasing a series of butterfly-like creatures composed of taco ingredients. Close-up shots emphasize food textures, including pouring sauce, seasoned rice, melted cheese, and crisp lettuce. The production features a cinematic approach, with music and sound design provided by SoStereo.
Style
Horizontal, Cinematic, Surreal
Techniques
Animation, 3D render / CGI
Industries
Color
Mustard
Forest Green
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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