Taco Bell’s 'Freeing Taco Tuesday' case study documents the brand's legal initiative to challenge the long-standing trademark on the phrase. The project balances archival news broadcasts and documentary-style footage of independent food trucks and restaurant kitchens, grounding the narrative in the experiences of small business owners.
Produced by Superprime Films and 2D Creative, the film utilizes a clean, live-action technique to weave together editorial excerpts and legal commentary. Agency Deutsch leads the creative direction, while Nomad UK and Nomad US managed the post-production and VFX to unify the diverse archival elements.
