Taco Bell: Freeing Taco Tuesday - Case Study
Brand
Date
Jun 2024
Description
Taco Bell’s 'Freeing Taco Tuesday' case study documents the brand's legal initiative to challenge the long-standing trademark on the phrase. The project balances archival news broadcasts and documentary-style footage of independent food trucks and restaurant kitchens, grounding the narrative in the experiences of small business owners. Produced by Superprime Films and 2D Creative, the film utilizes a clean, live-action technique to weave together editorial excerpts and legal commentary. Agency Deutsch leads the creative direction, while Nomad UK and Nomad US managed the post-production and VFX to unify the diverse archival elements.
Style
Documentary, Horizontal, Action, Clean
Industries
Context
Brand Film / Corporate Video
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