TAC
E-scooter No Helmet Radio 30sec
Brand
Date
Dec 2024
Description
This 30-second commercial for TAC, developed by Clemenger BBDO and MADE THIS, addresses e-scooter safety through a stark, visual demonstration of potential injury. The campaign focuses on the impact of operating e-scooters without protective headgear, utilizing a crash test dummy positioned on asphalt to communicate its safety message. The production integrates live-action technique with detailed VFX / visual effects to create the scene. Technical contributions include post-production by Mighty Nice and sound design provided by Squeak E Clean Studios Sydney.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Public Awareness
Color
Royal Blue
Pure White
Background
Street
Context
TVC / TV Commercial
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