TAC: E-scooter Doubling Up Radio 30sec 2 days ago
Brand
Date
Dec 2024
Description
TAC addresses the safety risks associated with electric scooter misuse in this 30-second spot. Created in collaboration with Clemenger BBDO and production house MADE THIS, the project uses a distinct blend of animation and live-action techniques to illustrate the consequences of carrying passengers on e-scooters. The narrative employs dark humor and detailed miniature character models set against realistic miniature street sets to deliver a message about road safety. Mighty Nice handled the post-production and visual effects, while Squeak E. Clean Studios Sydney provided the music and sound design for the campaign.
Style
Horizontal, Cinematic, Polished
Techniques
Animation
Industries
Color
Navy
Forest Green
Coral Red
Background
Street
Context
TVC / TV Commercial
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