TAC
E-scooter Doubling Up Radio 30sec 2 days ago
Brand
Date
Dec 2024
Description
TAC addresses the safety risks of tandem e-scooter riding in this 30-second spot. Developed by agency Clemenger BBDO and production house MADE THIS, the project uses stop-motion animation to convey its message. The film features miniature character models and detailed street sets, balancing the gravity of the subject with a touch of dark humor. Utilizing live-action techniques, the narrative depicts a simulated accident to emphasize the dangers of the activity. Post-production and VFX were handled by Mighty Nice, with audio support provided by Squeak E Clean Studios Sydney.
Style
Horizontal, Cinematic, Polished
Techniques
Animation
Industries
Public Awareness
Color
Navy
Forest Green
Coral Red
Background
Street
Context
TVC / TV Commercial
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