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Close-up portrait of a male model wearing a dark furry coat against an overcast sky, with the word SYSTEM overlayed.

System System F/W 2025 Campaign 2025

About

This portrait from the System F/W 2025 campaign features a male model photographed by David Sims. The model wears a dark, textured furry coat with a high collar, captured in a medium close-up with arms crossed. The shot is styled by Emmanuelle Alt with hair by Olivier Schawalder and makeup by Hiromi Ueda. The monochrome aesthetic highlights the rich textures of the outerwear against a bright, overexposed sky background. The bold brand title SYSTEM is centered across the image.

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Background

Overcast Sky

Context

Advertising Campaign