Sweetgreen
Breakup
Brand
ProjectBreakup
Date
Apr 2026
Description
Sweetgreen’s 'Breakup' commercial explores a domestic interaction between two individuals within a warmly lit, wood-paneled bedroom. The narrative-driven piece captures an authentic conversation, utilising cinematic framing to ground the exchange in a familiar setting. Technically, the project leans into natural light and analogue film aesthetics to create a soft, tactile atmosphere. Audio production for the spot was handled by Heavy Duty Projects.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film, Natural light
Industries
Fast Food
Color
Medium Grey
Beige
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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