Sweetgreen
Breakup
Brand
ProjectBreakup
Date
Apr 2026
Description
Sweetgreen’s 'Breakup' commercial explores a domestic narrative set within a warmly lit, wood-paneled bedroom. The fast food brand moves away from traditional product-focused advertising, instead opting for a character-driven conversation between two individuals in an intimate home setting. Technically defined by cinematic framing and a soft, natural light palette, the film leans into an authentic domestic aesthetic. The spot utilizes an analogue film look to ground the dialogue, with music and sound production provided by Heavy Duty Projects.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film, Natural light
Industries
Fast Food
Color
Medium Grey
Beige
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.