Supercheap Auto

We Still Love You

Brand

Date

Jan 2025

Description

Supercheap Auto brings a cinematic approach to its latest campaign, 'We Still Love You,' which centres on the brand's long-standing connection to the Bathurst 1000. The project takes the form of a staged press conference, featuring a spokesperson delivering an official statement before a bank of microphones and a signature red branded backdrop. The film leans into a live-action technique, maintaining the precise aesthetic of a professional broadcast news segment. Creative development was led by Droga5 ANZ, part of Accenture Song, with production handled by Rabbit. Post-production and VFX services were provided by White Chocolate VFX and Rabbit, while music and sound design were managed by Squeak E. Clean Studios.

Style

Horizontal, Cinematic

Industries

Mass Market Automotive

Color

Medium Grey

Pure White

Crimson

Background

Coloured Seamless

Context

Advertising Campaign, TVC / TV Commercial