Supercheap Auto: We Still Love You

Brand

Date

Jan 2025

Description

Supercheap Auto marks its ongoing commitment to the Bathurst 1000 with the 'We Still Love You' campaign. The spot mimics a formal press conference, featuring a spokesperson delivering an official statement before a branded backdrop, framed with the aesthetic of live news coverage. Produced by Rabbit, the film employs a cinematic, live-action technique to replicate the visual language of broadcast journalism. The production features creative development from Droga5 ANZ, part of Accenture Song, with Danny Long credited for agency direction. Sound design and music were handled by Squeak E. Clean Studios, with additional post-production and VFX services provided by White Chocolate VFX and Rabbit.

Style

Horizontal, Cinematic

Industries

Mass Market Automotive

Color

Medium Grey

Pure White

Crimson

Background

Coloured Seamless

Context

Advertising Campaign, TVC / TV Commercial