Sue Ryder
Death Deserves Better - Sunita
Jan 2025
Sue Ryder presents Death Deserves Better, a documentary-style campaign focusing on the personal narratives surrounding bereavement. This specific piece features Sunita, capturing an intimate moment of reflection within a domestic space. The film utilizes a cinematic, live-action technique, relying on natural light to emphasize the grounded reality of the subject's experience. With creative direction by Impero and production handled by Thirteen Creative, the project prioritizes a desaturated, analogue-inspired aesthetic to maintain a sombre and observant tone. Post-production was completed by Time Based Arts, with sound design and music composition provided by Spool.
Documentary, Horizontal, Cinematic, Desaturated
Analogue / film, Natural light
Charitable Organisations
Living Room
Advertising Campaign, Brand Film / Corporate Video
