Sue Ryder: Death Deserves Better - Sunita
Brand
Date
Jan 2025
Description
Sue Ryder presents Death Deserves Better, a poignant film campaign documenting the realities of grief. The project focuses on a personal moment of reflection within a domestic space, capturing the intimate connection between the subject and digital memories. Produced by Thirteen Creative with creative direction from Impero, the spot utilizes a cinematic, documentary-style approach. The execution relies on natural light and a desaturated color palette to maintain a grounded tone, enhanced by sound design from Spool and post-production work by Time Based Arts.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Natural light
Industries
Color
Burgundy
Off-Black
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
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