Sue Ryder: Death Deserves Better - Shireen
Brand
Date
Jan 2025
Description
The 'Death Deserves Better' project for Sue Ryder is a documentary-style film campaign centered on the personal experience of grief. The narrative follows a woman through domestic interiors, using a series of quiet, reflective moments to ground the film in an intimate, observational tone. Shot with a desaturated colour palette and lit by natural light, the production leans into an analogue film aesthetic. Creative development was led by Impero, with production handled by Thirteen Creative. Post-production, including visual effects and sound, was managed by Time Based Arts and Spool respectively.
Style
Documentary, Horizontal, Desaturated
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Beige
Background
Living Room
Context
Advertising Campaign
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